One issue of Impact in Action was deployed externally to 3,831 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 40.0% and 66.0%, far exceeding the industry average. The issue was also deployed to 25 people who subscribed through a UB research page. Their open rate was 64.0%.

Regular readers included presidents, provosts, VPRs and chief diversity officers of major universities throughout the country.

The Impact in Action digital newsletter shares news about UB’s major research achievements with AAU and APLU peers, in an effort to strengthen UB’s reputation in academia.

Impact in Action also deploys as a LinkedIn newsletter to a general audience. The newsletter had 43.4K total subscribers as of end of Q3, with 1,814 new subscribers recorded during Q3. The Q3 edition of the newsletter achieved 14,575 article views, a 40% open rate and 437 link clicks with 22,551 email sends.