Brand and Reputation
This quarter, UC had four campaigns currently live including reputation, WNY parents, domestic recruitment and the IHE/THE AI Summit initiatives, resulting in nearly 13M impressions of UB ad content.
Impressions | 12,930,989 |
Clicks | 50,112 |
CTR | 2.88% |
Social Engagements | 25,425 |
Site Sessions | 46,097 |
Breakout
| Impressions | 9,011,989 | |
| CTR | .25% | |
| Social Engagements | 17,662 | |
| Clicks | 17,977 | |
| Site Sessions | 18,380 |
| Impressions | 2,223,574 | |
| Clicks | 3,228 | |
| CTR | .15% | |
| Site Sessions | 3,659 | |
| Engagements | 7,360 |
| Impressions | 207,410 | |
| Clicks | 28,504 | |
| CTR | 13.74% | |
| Conversions | 288 | |
| Site Sessions | 24,058 |
| Impressions | 1,488,016 | |
| Clicks | 403 | |
| CTR | .03% | |
| Engagements | 403 |
Examples
NPR Placement
NPR Placement Transcript: Support for NPR comes from the University at Buffalo, where innovative A-I degrees are dedicated to putting students at the forefront of realizing A-I for good. More at buffalo dot E-D-U slash NPR.
