Recruitment Resources Toolkit

There are a wide variety of tools available to University at Buffalo researchers and Buffalo Translational Consortium partners that can enhance recruitment for your research study. From feasibility through follow-up, these tools can help bolster recruitment and retention.

Resources for Researchers and Study Teams

This toolkit serves as a guide for researchers who want to enhance recruitment for their research studies. Depending on the study, multiple tools may be used. If you have any questions about a tool, please contact

Study Listings Participant Databases Consultations Study Resources Plain Language Advertising

Plain Language

Research is most meaningful if it is ultimately improving health for all. One of the ways to make sure research is reaching its intended audience is to put it in plain language, which is designed to be understood quickly and easily by the reader.

Researchers must make sure the information they present matches their audience’s health literacy level -- their ability to understand and use information to make decisions about their health.

By improving the delivery of research studies and results in easy-to-consume language, researchers become better partners to the community and improve health and health literacy for all.

The CTSI can help investigators present their research to the community and colleagues in plain language. This way, scientists can foster trust and improve science, exploration, and the well-being of all communities.

Materials we can help to improve by using plain language include:

  • Flyers, brochures, and recruitment materials
  • Papers
  • Presentations
  • Abstracts
  • And more


To enhance the access and equity of research by improving the readability and accessibility of the language used in research.


To learn more about the CTSI Plain Language Project, or to schedule a consultation, please contact our team at


This quick-access tool supplies researchers with tips and strategies to increase the readability of research.

  • Open Research Office Session on Plain Language: Slides and Video

The CTSI Open Research Office session on plain language provided a usable definition of plain language for researchers, explored various readability indexes, and offered writing tips for recruitment and presentation materials.

-        Learn more about health literacy! Check out Harvard’s Health Literacy website.