University at Buffalo - The State University of New York
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Brand Extensions

Core entities that directly support and further the university’s mission. 

They are highly visible and must always be tied directly to the master brand lockup, to reinforce and elevate the strength of the brand.

There are two categories of Brand Extensions:

Campuses, Colleges and Schools

Examples include:
North Campus

South Campus

Downtown Campus

School of Engineering and Applied Sciences

Graduate School of Education

School of Management

School of Social Work

School of Dental Medicine

School of Nursing

School of Public Health and Health Professions

NOTE: Entities included are a representative sample, not a comprehensive list

Administrative Offices

Entities and programs that directly support the university and the student experience

Examples include:
Office of the President

Office of Academic Affairs

Office of the Provost

Office of the Vice Provost for Faculty Affairs

Office of Undergraduate Admissions

Faculty Staff Senate

Professional Staff Senate

Division of University Life and Services

Division of University Communications

Division of Philanthropy and Alumni Engagement

International Education

Undergraduate Academic Advisement

UB Information Technology

Vice President for Finance and Administration

NOTE: Entities included are a representative sample, not a comprehensive list

Get Started: Request your Brand Extension Lockup

An easy 2 step process.

1. Fill out the form

  • Once you complete the form:
    • You will immediately be sent to a page where you can download your brand extension lockup
    • Your unit’s senior communications representative will be notified and if you need help, they  can assist you with any use-related questions that you may have.

2. Download your brand extension

Brand Extension Request Form

Brand Extensions include:

  • Campuses, Colleges and Schools
  • Administrative Offices