Brand Extensions

These entities are highly visible and should always be tied directly to the master brand lockup.

There are three categories of Brand Extensions:

Colleges and Schools

Some examples include:

School of Engineering and Applied Sciences

Graduate School of Education

School of Management

School of Social Work

Brand Extension for University at Buffalo School of Architecture and Planning
Brand Extension for University at Buffalo College of Arts and Sciences
Brand Extension for University at Buffalo School of Law

Divisions

Some examples include:

Division of Athletics

Division of University Communications

Student Life

Brand Extension for Division of Athletics
Brand Extension for University at Buffalo Division of University Communications
Brand Extension for University at Buffalo Division of Student Life

Offices and Administrative Units

Some examples include:

Office of the President

Educational Affairs

University Shared Governance

Division of University Advancement

International Education

Undergraduate Academic Advisement

UB Information Technology

Vice President for Finance and Administration

Brand Extension for University at Buffalo Office of the Vice President for Research and Economic Development
Brand Extension for University at Buffalo Office of Equity, Diversity and Inclusion
Brand Extension for University at Buffalo University Libraries
Brand Extension for University at Buffalo Vice President for Health Sciences

Get Started: Request your Brand Extension Lockup

An easy 2 step process.

1. Fill out the form

  • Once you complete the form:
    • You will immediately be sent to a page where you can download your brand extension lockup
    • Your unit’s senior communications representative will be notified and if you need help, they  can assist you with any use-related questions that you may have.

2. Download your brand extension

Brand Extension Request Form

Brand Extensions include:

  • Campuses, Colleges and Schools
  • Administrative Offices
(Required)
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