University at Buffalo - The State University of New York
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Brand Extensions

These entities are highly visible and should always be tied directly to the master brand lockup.

There are two categories of Brand Extensions:

Campuses, Colleges and Schools

Some examples include:
North Campus

South Campus

Downtown Campus

School of Engineering and Applied Sciences

Graduate School of Education

School of Management

School of Social Work

Administrative Offices

Some examples include:
Office of the President

Office of Academic Affairs

Faculty Staff Senate

Division of Philanthropy and Alumni Engagement

International Education

Undergraduate Academic Advisement

UB Information Technology

Vice President for Finance and Administration

Get Started: Request your Brand Extension Lockup

An easy 2 step process.

1. Fill out the form

  • Once you complete the form:
    • You will immediately be sent to a page where you can download your brand extension lockup
    • Your unit’s senior communications representative will be notified and if you need help, they  can assist you with any use-related questions that you may have.

2. Download your brand extension

Brand Extension Request Form

Brand Extensions include:

  • Campuses, Colleges and Schools
  • Administrative Offices
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