Celebrate the new school year with UB's biggest spirit rally of 2025! This free event features UB athletes, the Thunder of the East Marching Band, incredible entertainment, ice cream compliments of Perry’s and a spectacular fireworks finale. A live DJ kicks-off the event Saturday night August 23 where you will meet the 2025 UB football team. Gates at UB Stadium open at 7:30 p.m. with the rally starting at 8:30 p.m. You won't want to miss this!
West Seneca native Sydney Sterlace will hit the stage for this year's Welcome Back Blast. Sydney was a member of Team Gwen on Season 26 of the NBC's the Voice, placing in the top three!
You’ve seen him on America’s Got Talent, Jimmy Fallon, Masters of Illusion, and Penn & Teller: Fool Us! DO NOT MISS Illusionist Leon Etienne’s jaw-dropping, critically acclaimed grand illusions.
Head Football Coach Pete Lembo will lead UB's biggest spirit rally of the year, where you will get a first look at our 2025 UB football team. Until then, get a behind the scenes look at UB football in a past episode of That UB Life.
Check in with the UB Marching Band, who will make their fifth appearance at the Bulls Welcome Back Blast!
Our fireworks show comes alive with complimentary enhancement glasses, turning every burst into a breathtaking spectacle.
Witness a dazzling display of colors and effects, as our fireworks show comes alive, presented by the UB Student Association. The finale will feature complimentary enhancement glasses, turning every burst into a breathtaking spectacle. Don't miss this unforgettable experience as UB Stadium lights up the night!
Take a peek at the 2024 Welcome Back Blast, which featured national talent at a packed UB Stadium!
*All bags are subject to search
This event is presented by:
Student Life proudly partners with local hospitality services to offer both convenience and value to guests visiting UB and attending our events. Reserve early to avoid disappointment.
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