Bulls Welcome Back Blast

The Countdown is On

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Celebrate the new school year with UB's biggest spirit rally of 2025! This free event features UB athletes, the Thunder of the East Marching Band, incredible entertainment, ice cream compliments of Perry’s and a spectacular fireworks finale. A live DJ kicks-off the event Saturday night August 23 where you will meet the 2025 UB football team. Gates at UB Stadium open at 7:30 p.m. with the rally starting at 8:30 p.m. You won't want to miss this!

Incredible Entertainment - All Appearing at the Blast

The Voice's Sydney Sterlace

Sydnet Sterlace.

West Seneca native Sydney Sterlace will hit the stage for this year's Welcome Back Blast. Sydney was a member of Team Gwen on Season 26 of the NBC's the Voice, placing in the top three!

Meet Sydney Sterlace:

That UB Life Extra with Sydney Sterlace

Magic Rocks! Illusionist Leon Etienne

Magic Rocks Leon, Mallory and Chelsea.

You’ve seen him on America’s Got Talent, Jimmy Fallon, Masters of Illusion, and Penn & Teller: Fool Us! DO NOT MISS Illusionist Leon Etienne’s jaw-dropping, critically acclaimed grand illusions.

Meet Leon Etienne:

That UB Life Extra with Illusionist Leon Etienne

The Biggest Spirit Rally of the Year

Head Football Coach Pete Lembo will lead UB's biggest spirit rally of the year, where you will get a first look at our 2025 UB football team.  Until then, get a behind the scenes look at UB football in a past episode of That UB Life.

Music Under the Lights

Check in with the UB Marching Band, who will make their fifth appearance at the Bulls Welcome Back Blast!

Fireworks Finale

Illustration of UB student watching fireworks at the stadium.

Our fireworks show comes alive with complimentary enhancement glasses, turning every burst into a breathtaking spectacle.

Witness a dazzling display of colors and effects, as our fireworks show comes alive, presented by the UB Student Association. The finale will feature complimentary enhancement glasses, turning every burst into a breathtaking spectacle. Don't miss this unforgettable experience as UB Stadium lights up the night!

Past Welcome Back Blasts

Take a peek at the 2024 Welcome Back Blast, which featured national talent at a packed UB Stadium!

Know Before You Go

UB Athletics Bag Policy

Approved*

  • Clear tote
    • 12"x6"x12"            
  • Plastic bag
    • 1-gallon, clear resealable
  • Seat cushion
    • No arms or pockets; no larger than 16"
  • Cross-body bag
    • No larger than 7"x5"
  • Clutch/small purse
    • No larger than 7"x5"; may include handle or strap
  • Fanny pack
    • No larger than 7"x5"
  • Diaper bag
    • Diaper bags and bags for medical needs permitted but will be inspected upon entry.

*All bags are subject to search

Not Permitted

  • Backpack
  • Drawstring bag
  • Camera bag
  • Binocular case

Event Sponsors

Perry's Ice Cream logo.
National Wing Festival logo.

Campus Partners:

This event is presented by:

  • Division of Student Life
  • Division of Athletics
  • Student Association
  • Campus Dining and Shops
  • Alumni Engagement
  • Parking and Transportation

@UBStudentExp

Visiting UB?

Student Life proudly partners with local hospitality services to offer both convenience and value to guests visiting UB and attending our events. Reserve early to avoid disappointment.

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