AI and Society | Impacting the World


UB researchers are leveraging AI to improve cornerstones of our society. Our experts are studying the effects AI from mass communication to business applications, including the effects of social media on human behavior, detection and combating misinformation, streamlining workflows, safeguarding data and more.

Realizing AI for Good - Atri Rudra portrait.

Atri Rudra, PhD


Katherine Johnson Chair in Artificial Intelligence, professor, School of Engineering and Applied Sciences, inaugural chair, AI and Society Department


Underscoring UB’s commitment to realizing AI for good, the university has established the new department of AI and Society. As inaugural chair, Atri Rudra will lead the department’s multi-disciplinary programming, bringing to life the vision of creating AI systems that are built by society, for society.

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Realizing AI for Good - Dominic Sellitto portrait.

Dominic Sellitto


clinical associate professor, Management Science and Systems and assistant faculty director, Center for AI Business Innovation, School of Management


Cybersecurity, digital privacy, AI usage and protection and business analytics are core to Dominic Sellitto’s expertise as he works to bridge gaps between AI and real-world business challenges. He advises organizations on how to best innovate responsibly while safeguarding their data and operations.

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Realizing AI for Good - Joanne Song McLaughlin portrait.

Joanne Song McLaughlin, PhD


associate professor of economics, College of Arts and Sciences


As a labor economist, Song McLaughlin studies how public policies inform labor markets and impact workers. She applies this expertise to examining the opportunities and challenges of artificial intelligence in the workplace.

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Realizing AI for Good - Siwei Lyu portrait.

Siwei Lyu, PhD


SUNY Distinguished Professor of Computer Science and Engineering University at Buffalo School of Engineering and Applied Sciences


Siwei Lyu created the DeepFake-O-Meter to make detecting fake video and audio online accessible to everyone. His work helps journalists and the public authenticate legitimacy and accuracy of media, curbing the spread of misinformation.

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Realizing AI for Good - Yotam Ophir portrait.

Yotam Ophir, PhD


associate professor of communication, College of Arts and Sciences


Ophir, a mass communications expert, explores AI’s role in misinformation – both how it contributes and how can be leveraged to combat it. Ophir is currently studying the potential of AI-based tools for content analysis by journalists and other media experts to fact-check media articles, with emphasis on national interests in health, science and politics.

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Realizing AI for Good - Lindsay Hahn portrait.

Lindsay Hahn, PhD


assistant professor of communication, College of Arts and Sciences


Hahn, a mass communications expert, studies the effects of AI-generated content on human behavior, with a focus on children and adolescents. She studies entertainment media’s effects on children’s social attitudes and behaviors, and separately, the role of media in the radicalization of extremists.

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Join us to transform lives and communities

An early pioneer in AI research, UB currently has more than 400 faculty researchers working at the cutting edge of the technology to solve society’s greatest challenges. And now, as home to Empire AI—New York State’s $500 million, public-private consortium—we’re poised to realize AI for good.