Photo of a blue knitted scarf with an embroidered UB on it. Copy reads, "Ensuring the integrity and positive promotion of UB's brand."

About our Program

Students at a football game smile at the camera with UB mascot Victor E. Bull..

Our mission is to protect and promote the proper use of the University at Buffalo’s name, logos and signature marks.

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For Vendors

Photo of two male students talking to each other. One wears a bright blue UB t-shirt.

Holding trademark licenses with UB provides vendors with greater visibility and access to broader promotional opportunities with the university.

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For UB Constituents

Photo of a group of students wearing bright blue backpacks with a UB logo.

Work with us when you want to flex your UB pride to create clothing and other merchandise featuring UB's logo and name.

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Contact Us

The Trademarks and Licensing Program is part of the Division of University Communications.

We will be glad to address your questions and concerns. Please don't hesitate to contact us at