SA engaging with outside sponsors using only the SA’s own NIL with NO mention of the University or use of UB IP. The SA is permitted to use a statement of fact to confirm their identity, attendance, and athletic participation at UB. They may also identify the sport and position they play. Usage must comply with the Trademarks and Licensing Policy and associated guidance document.

When an SA identifies themselves as a UB student or as an SA in a particular sport in the course of an endorsement or testimonial, SA will need to include disclaimer language. The disclaimer is used to confirm that while the SA is affiliated with the University, their endorsement or testimonial is not the viewpoint nor opinion of the University.

Example disclaimers include:

• This product/service is not affiliated with, or sponsored by, UB or its affiliates.
• The opinions expressed belong solely to (SA name) and do not reflect the views of UB or its affiliates.

To identify themselves, an SA may use the following University IP (as text or spoken word). No marks or logos are allowed:

• UB (the initials only, not the interlocking UB)
• UB Bull
• Buffalo Bull
• Bulls
• Sport they play
• Non-branded sports equipment (e.g., holding a football)
• Hometown
• Wear the colors blue, white, black or gray
• “Horn’s Up” in text or gestures

They may NOT use the following University IP (this list is not exhaustive):

• University at Buffalo
• SUNY at Buffalo
• SUNY AB
• State University of New York at Buffalo
• UB branded apparel including official uniforms
• Combined spirit mark and BUFFALO wordmark (Athletics primary)
• Combined spirit mark and BULLS wordmark
• Stylized BUFFALO wordmark
• Stylized BULLS wordmark
• Spirit mark used alone
• University/Athletics combined marks
• Interlocking UB logo
• University master marks (with or without SUNY modifier)
• UBuffalo
• #UBuffalo
• UB URL’s
• UB unit brand extensions
• UB unit sub-brand lockups
• Student group shield logos
• University Crest
• University Seal
• True Blue
• Mascot’s images or names (Victor E. Bull, Little Vic)
• University-created/owned images/videos
• Icons (e.g., Baird Point, Hayes Hall clock tower, Bronze buffalo)
• Heritage marks
• Or any other UB-owned brand asset

• Traditional commercials or advertisements for products or services;
• Development or promotion of the SA’s business (this can be any type of business that does not violate Team Contract, SUNY and/or University policy, or Athletic NIL policy);
• Personal appearances for outside sponsor, charity events, volunteer work etc.;
• Operation of the SA’s camp or clinic, or use to promote a SA’s participation in a camp or clinic;
• Providing private lessons (and using SA’s name or image to promote those lessons);
• Autograph sessions;
• Sponsored social media posts—the SA and outside sponsor may not link to, mention, tag, or hashtag the university accounts in posts; 
• Students may not wear UB branded apparel or have UB branded items in photos or videos. However, a student could wear UB-colored (e.g., blue and/or white) apparel. The shirt could also include the SA's jersey number on it. An SA could also carry a sports-related item, such as a football or basketball, that represents the sport they play. If the desire is for the SA to wear UB-branded apparel, please refer to the requirements of Type Three co-branding.
  

The SA will be able to use a set of UB IP for use on their own products, and/or self-promotion.

All usages of University IP must follow institutional brand guidelines, the University's "Name, Image, and Likeness Activities Policy," and receive pre-authorization from the Trademarks and Licensing office within the Division of University Communications.

The SA would be allowed to use IP allowable in Category 1 and additionally the following IP:

• UB Athletics marks – including stylized word marks, stylized combined marks, and sports specific marks
• UB Athletics social media accounts (e.g., @UBAthletics) and associated hashtags (e.g., #UBHornsUp)
• University at Buffalo (in text only, as in an attribution—not in instances of apparel, for example)
• Official Athletics-branded apparel, including play-issued uniforms (Note: sideline gear given to the SA from Athletics, where the spirit mark appears without a secondary reference, is not permitted to be used in this context)

They may NOT use the following University IP (this list is not exhaustive):

• University Master Brand marks
• Spirit mark used alone
• Interlocking UB (unless part of official UB issued uniforms)
• Crest
• Seal
• SUNY at Buffalo
• SUNY AB
• State University of New York at Buffalo
• Interlocking UB logo
• University master marks (with or without SUNY modifier)
• UBuffalo
• #UBuffalo
• UB URL’s
• UB unit brand extensions
• UB unit sub-brand lock ups
• Student group shield logos
• University crest
• University seal
• True Blue
• Mascot’s images or names (Victor E. Bull)
• University-created/owned images/videos
• Icons (e.g., Baird Point, Hayes Hall clock tower, Bronze buffalo)
• Heritage marks
• Or any other UB-owned brand asset

All usage of IP must follow University brand and trademark standards. These include but are not limited to:

• clear space requirements,
• secondary references,
• use of licensed production vendors,
• royalty payments,
• disclosure of relationship to University,
• prohibited items

The NIL policy and guidance applies to usage strictly of the SA NIL and does not extend to brands developed, created or affiliated with the SA. If the SA has created, developed or is affiliated with a brand that wishes to co-brand with UB, a separate agreement between the University and said brand must be put in place and would follow the typical process and market rates that any external third party would encounter in establishing a relationship with the University.

• SA designs and sells their replica jersey directly to public (jerseys will have existing UB marks such as spirit mark, athletic marks, and/or interlocking UB logo—i.e., logos that are on current UB uniforms)
• SA designs and sells their NIL with a specific set of UB brand assets on other promotional items (mugs, t-shirts, hoodies, posters, trading cards, collectibles, etc.) directly to public (or within retail market)
• SA uses a specific set of UB IP assets on social media channels for self-promotion
• Team events for autograph and photo ops
• Fan-based scrimmage games with other team members

When posting on social media as part of co-branded NIL activities—which includes selling (whether for profit or not) anything—the SA may not tag, mention or hashtag any University accounts. They may however use University IP within photos, videos or designed stills provided they adhere to University brand and trademark standards.

When using social media to post a personal prideful post unrelated to NIL activity the SA may mention, tag or hashtag the University in posts. In these cases, the SA would follow all rules that a non-student athlete must follow.

When posting on social media as part of co-branded NIL activities—which includes selling (whether for profit or not) anything—the SA may not tag, mention or hashtag any University accounts. They may however use University IP within photos, videos or designed stills provided they adhere to University brand and trademark standards.

When using social media to post a personal prideful post unrelated to NIL activity the SA may mention, tag or hashtag the University in posts. In these cases, the SA would follow all rules that a non-student athlete must follow.

The SA would be able to enter into a NIL contract with an outside entity who also currently holds a sponsorship agreement with the University. In order to use any University IP, the sponsorship agreement between the University and the outside entity must be current, and must explicitly state the parameters of use of University IP. Use of University IP would be dictated by the sponsorship agreement with the outside sponsor while the NIL agreement would address contractual obligations for the SA.

All usages of University IP must follow brand standards and trademark guidelines, the University's "Name, Image, and Likeness Activities Policy," and receive pre-authorization from the Trademarks and Licensing office within the Division of University Communications.

• Use of University marks used on sponsor’s promotional materials (commercials, print/web ads, social media mentions, etc.) in conjunction with SA’s NIL. For example, a commercial where the student wears their official uniform.
• Use of University marks at sponsor’s events in conjunction with SA’s NIL and/or live appearance.
• “Preferred” or “official provider” status opportunities for sponsors in conjunction with SA’s NIL.
• Production of video games that feature University IP and SA NIL.

Other than being able to factually identify themselves as a University SA, the SA should not mention, tag or hashtag any University accounts in posts about the third-party entity.  

The sponsorship agreement between UB and the third-party entity will dictate what posts/mentions/tags are made by the University and what posts/mentions/tags are allowed by the entity.