Advertising at the University at Buffalo Student Unions is permissible using the directives outlined in this policy.
The University at Buffalo recognizes that advertising a product, service or event is essential to its success. The advertising policy outlines how the University at Buffalo regulates advertising in and around the Student Unions, what types of ads are acceptable, and what types of ads are unacceptable.
Banners in the Student Unions are restricted to campus activities and/or University at Buffalo related functions. Only banners that have received approval from Student Unions are permitted to be displayed in the Student Unions.
Chalking of walls inside and outside Student Unions, or on sidewalks of the Student Unions, is prohibited under all circumstances. Individuals or groups found chalking will be charged a cleaning fee.
Printed materials, literature and publications may be distributed in the Student Unions provided that the individual or student club and organization has a confirmed reservation table for that day. Student clubs and organizations may distribute literature in their confirmed reservation room during the timeframe posted for the event.
Painting of windows in the Student Unions is allowed for special events with permission of Student Unions in coordination with a lobby reservation or as part of a week-long series of events. Painting is restricted to the windows in the first floor lobby. Only non-toxic, washable paint may be used on the windows.
The purpose of the University at Buffalo’s Student Union digital signage is to support the mission of the University through content that encourages student involvement through digital advertising of events for the campus community. The digital signs will promote celebratory initiatives and serve as an entertainment entity.
The Student Union digital signs promote student activities, events and educational opportunities by providing well-produced, eye-catching advertisements to a large internal audience and visitors, with the goals of improving communication across campus, increasing attendance at events, and informing the campus community of world and University news — all while assisting and building broad-based support for the University’s mission of teaching, research and service. Each advertisement has a short time frame to tell a story, due to the rotating nature of digital signage, so well-designed concise messages are critical.
Therefore, the purpose of UB’s Digital Signage Policy is to ensure accuracy, consistency, integrity and protection of the identity and image of the University by providing a set of minimum standards and guidelines for digital signage content for UB’s departments, schools, facilities, organizations and affiliates.
Disclaimer: Student Unions will have full access to add, delete and/or make changes to submitted media and assigned playlist rotations as well as, when needed, use the Digital Sign to display emergency or important information.
Time-sensitive events may receive priority posting. Messages must be approved for 14 days prior to an event with the posting to be taken down no later than the first business day after the event has occurred. During times of high demand, shorter posting periods may be established in order to accommodate all the groups.
The LCD displays are 16 x 9 wide-screen displays. The background template contains windows or boxes and crawls or scrolls. It is important to realize this is a horizontal format.
The resolution limitations of the digital signage require simple, bold text or type. It is best to avoid light, ornate fonts with fine thin lines or fonts with delicate serifs (even in larger sizes) because they are difficult to read. Digital signage requires a limit on the number of characters (letters, spaces, etc.) in a line and a limit on the number of lines on a graphic. The simpler the graphic, the better the communication will appear. When the maximum amount of text is being used, a thick, simple font is recommended. If it is not legible, it not only fails to achieve the goal of communication, but could also offend the viewer. Therefore, content should be limited so that the viewer has sufficient time to read it during the brief display time. Remember, most people are walking by the displays.
Insufficient contrast between text and background can make reading difficult. Some color combinations may provide sufficient contrast, but still be difficult to view because one or more of the colors is extremely bright.
Digital signage requests should be submitted via UBLinked.
For additional information, please contact:
University at Buffalo
235 Student Union, North Campus
Buffalo, NY 14260
Phone: (716) 645-2055; Fax: (716) 645-2371