Media Psychology & Morality Lab

Moral Dilemma.

Can exposure to media content shape audiences’ attitudes, judgments, and behaviors?

Project description

We investigate the relationship between media exposure and audience morality. Specific projects will focus on one of two areas. 

In the first area, students will assist with quantitative content analyses to examine the extent to which moral and selfish values are emphasized by a wide range of media content - including everything from popular Disney films to extremist propaganda on social media. 

In the second area, students will assist with experiments designed to understand how exposure to moral and selfish values in media content can shape audiences’ attitudes, judgments, and behaviors in broad contexts - including everything from children’s sharing behaviors to adult audiences’ likelihood of becoming radicalized.

To learn more about the lab leading this project, you can explore the Media Morality Lab's website

Project outcome

The specific outcomes of this project will be identified by the faculty mentor at the beginning of the collaboration. It may include anything from an independent or group project report to a conference or journal publication.

Project details

Timing, eligibility and other details
Length of commitment One semester or more
Start time Fall, Spring
In-person, remote, or hybrid?
Level of collaboration Variable
Benefits Academic Credit
Who is eligible All undergraduate students

Project mentor

Lindsay Hahn

Assistant Professor

Department of Communication

Phone: (716) 645-1172


Moral Dilemma.

Start the project

  1. Email the project mentor using the contact information above to express your interest and get approval to work on the project. (Here are helpful tips on how to contact a project mentor.)
  2. After you receive approval from the mentor to start this project, click the button to start the digital badge. (Learn more about ELN's digital badge options.) 

Preparation activities

The specific preparation activities for this project will be customized through discussions between you and your project mentor. Please be sure to ask them for the instructions to complete the required preparation activities.