In a recent survey of UB alumni around the world, 88% reported it was a good or great decision to attend UB. Learn what else is on their minds.
The Division of University Advancement again partnered with Engagement Analysis Inc. (EAi), a research and consulting firm with expertise in nonprofit management, to conduct our survey. UB has used EAi for three previous surveys (2014, 2016, 2018), and results are benchmarked against more than 150 institutions of higher education.
“We survey our alumni every other year,” says Cynthia Khoo-Robinson, associate vice president for alumni engagement and annual giving. “We learn communications and programming preferences and ways our alumni wish to engage with the university. With 273,000+ alumni worldwide, UB alumni have a powerful voice in the life of UB.”
A key finding of the survey is an institution’s alumni engagement score, which measures how engaged a university’s alumni are with their alma mater. EAi’s analysis shows an engagement score of 61.4 percent for UB alumni overall, on par with peer universities. Other findings:
“We’re going to look very closely at what our alumni have told us, and use these results to guide our programs going forward,” says Khoo-Robinson. “We are enthusiastically committed to the work we do to keep graduates connected to their alma mater, and know that a stronger alumni network builds a stronger UB.”
Published May 1, 2021
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