CEW Leadership

CEW Consultants.

Leadership and Administration

Rhonda Reid



Rhonda Reid holds a doctoral degree in Curriculum, Instruction, and the Science of Learning with an emphasis upon writing instruction in higher education. Her dissertation, "Negotiating Unfamiliar Genres:  A Writing Center Study" examines the writing center conference as a vantage point into student experience with writing curriculum, particularly the development of genre awareness.  She provides strategic leadership for the Center, teaches Writing Center Theory and Practice, and designs professional development workshops for writing consultants and faculty. Prior to directing the Center, Rhonda taught college writing and literature for more than 25 years. Outside of work hours she can be found walking her white german shepherd.  

Contact: (716) 645-5139 or rhondare@buffalo.edu


Odette Reid

Odette Reid.

Associate Director

Odette Reid is a PhD candidate in Curriculum, Instruction, and the Science of Learning (CISL) in the University at Buffalo’s Graduate School of Education. Currently in her dissertation stage, her research focuses on writing instruction methods using new literacy theories. She has been teaching developmental writing for over ten years. Her passion for equity and inclusivity in education realizes itself in an anti-racist lens through which her pedagogy and literacy theories are shaped. Odette likes to help students identify their writing process and recognize how writing can empower them inside and outside of academia. She provides positive and informed leadership over the day-to-day management of CEW operations.  When she is not writing and conducting research, Odette likes to exercise, read, do volunteer work within the community, and have intriguing conversations about superpowers… especially when it comes to Marvel and DC superheroes.

Contact:  (716) 645-5139 or odettere@buffalo.edu


Eric VanLieshout

photo of Eric.

Graduate Assistant Director

While writing his dissertation for his PhD in English, Eric is simultaneously earning a degree in Computer Engineering at UB.  He provides technical support to the CEW as well as supervision, mentoring and leadership for CEW's consulting services.   

Yueqiu "QQ" Zhang


Graduate Assistant

Yueqiu, who also goes by QQ, was born and raised in China. She is getting her doctoral degree in Education, with a research interest in the second language writer’s engagement with on-script feedback. She’s also working on research projects to enhance inclusion in higher-ed for international students. QQ has organized or been involved in programs and activities to advocate for international students and to enhance the quality of their experience at UB.  She craves road trips, and there are three must-go sites on her travel checklist: a museum, National State Parks, and an outdoor market. 

Lauren Friedman


Social Media & Events Coordinator

Lauren Friedman is a graduate student in the UB Teach program for English Education.She wishes to draw attention to all the wonderful things the center is doing by reaching the student body through outreach and social media. Lauren is also a consultant in the center and is so glad she can contribute to the center in a multitude of ways