The Department of Marketing and Communications provides experienced leadership and a bold creative vision for university-wide and unit-level marketing initiatives.
Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven marketing campaigns, we consult with and guide units throughout Student Life to help them achieve their communications goals, and we represent Student Life as a member of UB’s senior communicators groups.
From multi-media marketing campaigns to 200-page websites, we create highly effective marketing and communications solutions for top-level Student Life initiatives throughout UB.
Our process includes developing communications strategies, creating original concepts and content, managing full production of the creative materials, and then stewarding each project or campaign for optimal results. From brainstorming and creative direction through message creation and execution, we apply our experience and expertise to help ensure that projects are handled efficiently and effectively.
We work in a wide range of mediums, including print, video, photography, environmental graphics and wearables. We are also highly experienced in digital media, including the UB Content Management System (CMS) and today’s most popular social media channels.
We provide leadership, guidance and oversight to elevate marketing and communications efforts for all of the units within Student Life. By working closely with units from the onset of a project through implementation, we can help ensure communications excellence.
Our communications experts can advise units on nearly all of their marketing and communications needs, including developing powerful communications strategies, conceiving new ideas throughout brainstorming sessions, creating compelling messaging, and executing campaigns cost-effectively.
In addition, as ambassadors and advocates for UB brand standards, we guide units to create communications that meet brand guidelines and effectively utilize the UB brand.
Our leadership and staff help attract and coordinate a limited number of sponsorship opportunities that support Student Life and provide value to the university community.