Cutting-Edge Human Attitudes Study Using "Galileo Theory" Computerized Measurement--Singapore Transportation

Professor Emeritus Joseph Woelfel holds a holographic version of a universe of thoughts as objects in inner space.

Want to find out the REAL effects of governmental messages on people's behavior? The Galileo Theory Singapore Project, Spring 2023, will find answers! 

Project description

The US Government "Think Tank" --The Rand Corporation-- called UB Professor Joseph Woelfel's Galileo Theory "perhaps the only social science theory capable of accurate measurement and prediction of human attitude change." This study applies Woelfel's space age computerized measurement systems to explore popular opinion and attitude change toward public transportation and government communication in Singapore.

Project outcome

This is a real-life scientific laboratory experiment in which students can gain experience working in a Communication laboratory. Students will receive a badge for helping compile a Galileo-style digital survey, post it online, coordinate participant responses, transcribe student responses from standard online survey application into the specialized spaces of the Galileo computer suite of programs, and facilitate the transfer of files across the three institutions. Students will receive training on all processes from award-winning faculty mentors in a cross-disciplinary study. Offers a unique opportunity to experience working as a lab research assistant with highly published researchers across multiple fields and countries worldwide. 

Project details

Timing, eligibility and other details
Length of commitment About 3-5 months
Start time Spring (January/February) 
In-person, remote, or hybrid? Hybrid Project
Level of collaboration Large group collaboration 
Benefits Badge opportunity; Research Writing and Laboratory experience 
Who is eligible All undergraduate students 

Core partners

  • Dr. Joseph Woelfel, Emeritus, State University of New York at Buffalo
  • Dr. Kenton Bruce Anderson, State University of New York at Buffalo, Singapore Institute of Management
  • Dr. Asa Iacobucci, Colorado State University at Boulder 
  • Dr. Edward Fink, Temple University

Project mentor

Kenton Bruce Anderson

Professor of Instruction

Communication Science

Phone: (716) 645-2368


Start the project

  1. Email the project mentor using the contact information above to express your interest and get approval to work on the project. (Here are helpful tips on how to contact a project mentor.)
  2. After you receive approval from the mentor to start this project, click the button to start the digital badge. (Learn more about ELN's digital badge options.) 

Preparation activities

Once you begin the digital badge series, you will have access to all the necessary activities and instructions. Your mentor has indicated they would like you to also complete the specific preparation activities below. Please reference this when you get to Step 2 of the Preparation Phase. 

We will have weekly online Zoom Meetings and occasional in-person meetings where applicable to facilitate creation and ongoing progress of the laboratory setup, management protocols, ongoing procedures, and final digital sharing outcomes. 


Communication Science UB-SIM, Data Entry, Galileo Theory, Laboratory Experiment, Undergraduate Research Assistant