Last spring, Jessica Bain (BS ’17) had her eye—and ear—on a dream gig: the Black History and Culture Fellowship at the digital music service Spotify. So the management grad put her marketing skills to work and created a website showcasing what made her the perfect candidate. She included smart sentiments, cool photos and an introductory playlist of her favorite black artists from old school to new, and put out the link on social media.
Her creative approach worked. Her tweet went viral, garnering more than 10,000 likes, getting spotlighted as a “moment” on Twitter’s homepage and catching the attention of the folks at Spotify—who offered her the position. Bain is now helping to program and run the streaming service’s Black History Is Happening Now campaign.