MMA-fighter-turned-strength-and-conditioning-coach Jordan Marwin (MPH ’14) became a viral star this summer when he gave prospects at the NHL Scouting Combine in Buffalo’s HarborCenter an extreme form of encouragement. As he administered what’s called the Wingate bike test—a high-charged, half-minute spin on a stationary bike—Marwin offered participants an extra push by roaring orders like “Kill this bike! Rip these pedals off! Hammer it! Hammer it!” with such intensity that veins bulged from his neck. Video clips using the hashtag #bikeguy quickly spread around social media, gaining the attention of NHL.com, CBS Sports and other outlets.
Marwin’s in-your-face and on-your-side approach got members of the Twittersphere pondering how he might help them, with, say, finishing their homework, or cleaning their house. Marwin was happy to oblige. In video responses, he frantically shouted tips like “Let’s use those pencils! Read those books!” and “Move that mop! Push it! Push it!” Mused one tweeter: “I think everyone needs a #bikeguy in their life.”