True Blue.

True Blue

True Blue isn’t just a color, it’s a spirit that connects us all. From shaping their communities to making their mark around the world, these Bulls show how pride, purpose and passion unite the UB community—wherever life takes us.

  • bulls
    8/4/26
  • places
    8/3/26
  • friends
    8/3/26
  • The New American Dream
    6/8/26

    The son of Eritrean refugees, Nate Yohannes forged his way to the front lines of AI through grit, curiosity and a well-timed twist of fate.

  • Finding a Future in Buffalo’s Music Scene
    7/25/25
    Josh’s True Blue story is all about the ride: from learning the ins and outs of business to finding unexpected joy along the way.
  • Carrying the Legacy Forward
    8/15/25
    From track and field to civic leadership, see how Ekua Mends-Aidoo turned student leadership into a career of community impact.
  • Rooted in Buffalo
    8/27/25
    Kayla Gaczewski turned her business education and love of florals into Wildroot Floral—Buffalo’s European‑inspired luxury flower boutique.

Schools and Units

Video Series

Our video series highlights the ways True Blue grads personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Season 3

Dive deeper into the lives of alumni whose impact stretches far and wide. Get to know the faces and stories behind the True Blue spirit, and see how UB connections fuel extraordinary achievements.

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Season 2

Discover more incredible alumni who prove that True Blue is everywhere. Their journeys showcase UB pride in action—in communities, industries and corners of the world you might not expect.

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Season 1

Meet the first inspiring group of UB alumni whose bold stories bring True Blue spirit to life. From groundbreaking careers to giving back in big ways, see how they’re showing their pride and carrying UB’s legacy forward.

  • Go to video playlist