Undecided voters were key to Trump's win in 2016. Will they deliver again?

Published August 29, 2020


Newsweek interviewed Jacob Neiheisel on the 2020 presidential election, and whether or not undecided voters will help re-elect President Donald Trump. “Campaigns that play to the middle where the bulk of the undecided or persuadable voters are located risk alienating loyal supporters in order to gain votes among a group that is less reliable when it comes to turnout,” he says. “Campaigns can and do win just by mobilizing core supporters.”








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