Mattress buying goes online, hurting brick-and-mortar

An article in The Washington Post about online retailers that are competing with brick-and-mortar stores that sell mattresses interviews Charles Lindsey, associate professor of marketing in the UB School of Management, who said brick-and-mortar stores – from Toys R Us to JCPenney – have clearly suffered as shoppers venture online. Staying competitive would require those companies to ramp up their online platforms and “have this 360-degree presence so that they’re available to consumers in a seamless manner," he said, adding that people “like to shop online, but they also like to do some experiential shopping from time to time.”

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https://www.washingtonpost.com/business/2018/08/09/why-mattress-shoppers-prefer-click-button-instead-lie-down-person/?utm_term=.07095ded4ac2