Yosemite Park's iconic attractions get new names

An Associated Press article about the bitter legal dispute over naming rights for some of Yosemite National Park’s most iconic attractions quotes Mark Bartholomew, professor of law and an expert on trademark law, who said Delaware North may want to preserve the value of the names at issue because iconic names will lose value if they are no longer used. “I think all sides will ultimately come to an agreement after some posturing,” he said. The article appeared in news outlets around the nation, including CBS News, Yahoo News, Fox News, St. Louis Post Dispatch and The Washington Post.

Read more:

http://bigstory.ap.org/article/7e17d2eb163e4d2e9ac3766e6585b0f3/yosemite-parks-iconic-attractions-get-new-names

http://www.cbsnews.com/news/legal-dispute-leads-to-yosemite-park-name-changes/

http://news.yahoo.com/yosemite-parks-iconic-attractions-names-101306264.html

http://www.foxnews.com/travel/2016/03/01/yosemite-park-forced-to-change-names-iconic-attractions/

http://www.stltoday.com/news/state-and-regional/yosemite-park-s-iconic-attractions-get-new-names/article_f5927730-97d9-557d-98c7-009ce6fa8c29.html

https://www.washingtonpost.com/national/yosemite-parks-iconic-attractions-get-new-names/2016/03/01/a2d214a0-df96-11e5-8c00-8aa03741dced_story.html