Ted Cruz's risky bet on the Conservative base

Published January 26, 2016

An article in the National Review about Ted Cruz and his chances of winning the 2016 Republican presidential nomination interviews James E. Campbell, UB professor of political science who has written dozens of scholarly articles and spent decades measuring the impact of swing voters in presidential elections. “A candidate who appeals only to the establishment or only to the true-blue conservative can’t win” the general election, he said. “You need them both together. Even if you got every conservative out to vote, you still need moderate support as well. And the establishment can’t hope to put together a winning ticket without conservative support.”

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