Can Oprah save Weight Watchers?

An article in the New York Post about Oprah Winfrey, who in October bought a 10 percent share of Weight Watchers and recently make her debut as the company’s spokesperson in a 60-second TV spot, quotes Arun Jain, Samuel P. Capen Professor of Marketing Research. “Weight Watchers is only going after a small segment of the obese population,” he said. “They need someone who can cut across age groups and who can reach men.”

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http://nypost.com/2015/12/29/can-oprah-save-weight-watchers-with-new-tv-spot/