Chipotle E. coli cases rise, with 5 more ill in midwest

An article in the New York Times about how five more people who had eaten at Chipotle restaurants grew ill after eating something contaminated with E. coli quotes Arun Jain, professor of marketing research, about how ongoing food poisonings and other challenges are threatening Chipotle’s reputation. “Consumers will conclude that these people have not done anything in spite of what they’ve been saying, and that becomes a credibility issue. For a company like Chipotle, which talks a lot about the integrity of its food, that’s seriously damaging,” he said.

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http://www.nytimes.com/2015/12/22/business/chipotle-e-coli-cases-rise-with-5-more-ill-in-midwest.html