USA Today quotes UB pop culture expert on this year's Super Bowl advertising

Published January 24, 2014

An article in USA Today reports this year’s Super Bowl advertisers are tapping into nostalgia with commercials and teasers that feature celebrities from the past, images of yesteryear and music that transports folks to another era, and quotes Elayne Rapping, professor emeritus of American studies. “People who watch the Super Bowl want to escape – and looking back is very comforting,” she said.

Read more:

Media Contact Information

Media Relations (University Communications)
330 Crofts Hall (North Campus)
Buffalo, NY 14260-7015
Tel: 716-645-6969
Fax: 716-645-3765