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Wired reports on UB study of game developers and the effects of giving gamers more control

By Kevin Manne

Release Date: November 19, 2012

An article in Wired reports on a study by the UB School of Management that found that developers who want to build a loyal fan base should give players more control of their characters and build a community that fosters loyalty. The article quotes Lawrence Sanders, professor of management science and systems.

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