Wired reports on UB study of game developers and the effects of giving gamers more control

By Kevin Manne

Release Date: November 19, 2012 This content is archived.

An article in Wired reports on a study by the UB School of Management that found that developers who want to build a loyal fan base should give players more control of their characters and build a community that fosters loyalty. The article quotes Lawrence Sanders, professor of management science and systems.

http://www.wired.co.uk/news/archive/2012-11/19/mmorpg-loyalty-study