USA Today interviews UB political scientist about the recent election

A column in USA Today about the accuracy of survey research predicting the presidential election quotes UB political scientist James E. Campbell. Winning models, he said, favored incumbents and relied on public opinion surveys, which helped them beat predictions that relied totally on economic numbers such as unemployment or consumer confidence.

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http://www.usatoday.com/story/tech/columnist/vergano/2012/11/10/election-social-science/1695235/