USA Today interviews UB political scientist about the recent election

By Patricia Donovan

Release Date: November 12, 2012 This content is archived.

A column in USA Today about the accuracy of survey research predicting the presidential election quotes UB political scientist James E. Campbell. Winning models, he said, favored incumbents and relied on public opinion surveys, which helped them beat predictions that relied totally on economic numbers such as unemployment or consumer confidence.

http://www.usatoday.com/story/tech/columnist/vergano/2012/11/10/election-social-science/1695235/

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