Democrat and Chronicle: Marketing prof discusses Xerox as backer for U.S. Open

Charles Lindsey, assistant professor of marketing, is quoted in an article in the Rochester Democrat and Chronicle that reports Xerox Corp. has signed a five-year agreement to be a sponsor of the U.S. Open tennis tournament. "A large part of their business model is business-to-business," he said. "It could be they're trying to promote this image that it's an elite company. That fits well with tennis."