Forbes: Study shows shoppers when health food is cheaper, shoppers use savings to purchase junk food

Release Date: March 16, 2010

An article in Forbes on cheap foods that are good for you reports research by Leonard Epstein, professor of pediatrics and social and preventive medicine, showed that when consumers save money at the grocery store by purchasing less expensive, nutritious items, they are inclined to spend the saving on junk food. The article was picked up by a number of television websites, including WFLX-TV in West Palm Beach, WOIO-TV in Cleveland and KLFY-TV in Louisiana.

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