BUFFALO, N.Y. – The food truck movement has finally
reached the University at Buffalo.
Big Blue, a 30-foot-long, food-dispensing behemoth created by
Campus Dining and Shops (CDS), will travel between the North and
South campuses serving gourmet grilled cheese sandwiches, varieties
of macaroni and cheese, and teppanyaki.
The truck will make its formal debut to the campus community at
noon on Saturday in front of Bissell Hall on the North Campus.
Bissell is near UB Stadium, where the Bulls will open the 2014
football season against Duquesne that afternoon.
Media are invited to attend.
“Food trucks are a national and local trend,” says
Adam Coats, assistant director of CDS. “All of our concepts
come from the students. If a food truck is what the students want,
that’s what we work on.”
Big Blue is the largest food truck in Buffalo and the only food
truck with LED lighting, according to Jeff Brady, CDS executive
For inspiration, Brady and his team visited more than 140 food
trucks in the Northeast before developing their own design and
layout. Every aspect — from the name to the menu — was
screened by focus groups of UB students, faculty and staff.
Although Big Blue is a food truck, its staff can prepare any
meal that a full-service kitchen can. The truck is equipped with
fryers, broilers, steam tables, a flat top grill, refrigerated
cases and a convection oven.
The menu features an assortment of grilled cheese sandwiches
that include “The Pink Goat,” which features herbed
goat cheese on marble rye with pickled beets and arugula; the
“Peanut Butter with Sideburns,” a peanut butter
sandwich with bacon, bananas and a hint of cream cheese; and, of
course, the “Plain Jane,” a classic American cheese on
Macaroni and cheese specials include a spicy option with
jalapeños and beef on weck mac. Teppanyaki — a style
of grilled Japanese cuisine — menu items offer ramen noodles
with beef, chicken, shrimp and vegetarian options.
The menu will change every few weeks, but student and staff
favorites will carry over. Prices range between $4 and $8, and
customers can pay with cash, credit and funds on UB cards.
Big Blue will circle the North Campus on Mondays, Wednesdays and
Fridays, and the South Campus on Tuesdays and Thursdays. CDS also
will station the truck on the South Campus on Thursday, Friday and
The downtown campus will join Big Blue’s route once
construction on the new School of Medicine and Biomedical
Sciences’ building is completed.
CDS will announce Big Blue’s regular operating hours
before the home opener on Aug. 30.
“As UB grows, we’re limited in physical space to
build kitchens. A food truck gives us that flexibility to serve
different areas relatively easily,” says Ray Kohl, CDS
marketing manager. “We’re going to be where food
isn’t normally readily available, so we don’t see this
being parked outside of the Student Union. They’re already
Students can expect to find the mobile kitchen at most campus
events and athletic games as well. The truck also will be available
to students, faculty, staff and alumni for catering of on- and
If Big Blue is a success, CDS plans to build a second, smaller
food truck, to be named Baby Blue.