BUFFALO. N.Y. – It didn’t take long. After the
announcement last week that the University at Buffalo football team
had accepted a bid to the Famous Idaho Potato Bowl in Boise —
UB’s first bowl invitation since 2008 – excitement
about the game versus San Diego State took hold and now appears to
be feeding a growing social media presence.
“HornsUp!” is what it’s called and
it’s gaining popularity among the UB faithful.
Selfie photos of UB alumni and fans using the #HornsUp sign have
begun to appear on Twitter,
and Instagram with
increasing frequency under the #Hornsup hashtag.
Even snapshots of dogs in UB Athletics gear have emerged. There
are photos of the UB Bulls quarterback and his star wide receiver,
students, football players, cheerleaders, alumni and staff sharing
their #Horns Up posts.
Athletic Director Danny White, whose media and marketing team is
collaborating with University Communications, has been posting the
HornsUp pics on his personal Twitter feed and sharing them on
#BowlingBulls and other UB Athletics Twitter sites.
Nancy Paton, UB vice president of university communications,
said the “Horns Up” campaign is one part of a
communications strategy designed to encourage public and university
community engagement with UB through digital media –
interactive web pages and social media – in support and
celebration of UB’s bowl appearance.
“‘Horns Up’ is gaining traction around
the country and is something the university and its athletics teams
can build on throughout the year,” Paton says.
“Because we have a communications strategy in place that
addresses the multiple audiences, internal and external, we want UB
to reach, it allows us the nimbleness to direct web, print,
broadcast and social media during an opportunity like a bowl
Rebecca Bernstein, UB’s digital strategist, says the UC
team and UB Athletics colleagues first noticed last week that UB
“Horns Up” photos began appearing on Facebook, Twitter
and in other social media. Recognizing the opportunity, the
two groups began sharing the pics on UB’s official social
Now, it’s grown into a social media campaign, supported by
the university. And what’s a social media campaign
without a contest for the best selfie, Bernstein asks.
Bowl game swag and other prizes will be awarded to students,
faculty, staff, alumni and community members who post the fan
favorite “HornsUp” pics on UB and personal social media
channels and share them on #HornsUp.
It’s also important, Bernstein says, for UB supporters to
“Like,” “Share” and “Favorite”
the “#HornsUp” posts and pictures.
“We’re encouraging UB Bulls supporters to share the
excitement of the bowl game through posts from home, from a
favorite location, from the game, from the playing field after the
big game, from a bowl-game viewing party, from anywhere they get
the urge to support the UB Bulls,” she says.
UB’s official social media channels are:
UB Facebook: https://www.facebook.com/universityatbuffalo
UB Bulls Facebook: https://www.facebook.com/buffalobulls
UB Community Twitter: https://twitter.com/UBCommunity
UB Athletics Twitter: https://twitter.com/UBAthletics
UB football Twitter: https://twitter.com/UBFootball
UB Pinterest: http://www.pinterest.com/ubuffalo/go-ub-bulls/