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Media advisory: UB lecture featuring Welch Allyn will share best practices for marketing biomedical products internationally

Release Date: April 15, 2013

What: Susan Mangicaro, director of clinical affairs at Welch Allyn, will share information and advice on marketing across borders at a lecture designed to help biomedical companies who are selling or plan to sell their products internationally. Mangicaro’s lecture is part of a free monthly lecture series hosted by the University at Buffalo’s New York State Center of Excellence in Bioinformatics and Life Sciences.

The lecture will feature case studies about the key issues faced by suppliers and manufacturers entering these markets, including understanding regulatory issues and the international business landscape and how to reach buyers in emerging markets. Learn more and register at http://bioinformatics.buffalo.edu/events.  

When: Thursday, April 18, from 4 to 5 p.m.

Where: UB’s New York State Center of Excellence in Bioinformatics and Life Sciences,
 701 Ellicott St., Buffalo.

Details: Mangicaro leads international clinical research activities at Welch Allyn with a focus on professional relationship activities to establish new market development projects collaboratively with international business leadership. Welch Allyn, headquartered in Skaneateles Falls, N.Y., is a global provider of medical devices and other health care products.

The Life Sciences Commercialization Lecture Series hosted by UB’s New York State Center of Excellence in Bioinformatics and Life Sciences is a monthly event that offers a wide range of topics designed to encourage and support the growth of the life sciences industry in Western New York.

About the New York State Center of Excellence in Bioinformatics and Life Sciences at UB:

The mission of the University at Buffalo’s New York State Center of Excellence in Bioinformatics and Life Sciences is to foster economic development by connecting university resources with life sciences and high-tech industry through funding, research and development support, programming, and education, with the goal of helping companies find business solutions, accelerate new ideas, and grow. This technology-based economic development mission is complemented by the center’s efforts to support the advancement of new discoveries in science that seek better ways of preventing and managing disease and improving lives. Learn more at www.bioinformatics.buffalo.edu.

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