BUFFALO, N.Y. – Minakshi Trivedi, PhD, professor of
marketing and chair of the doctoral program in the University at
Buffalo School of Management, has received a Fulbright Scholar
The Fulbright award will fund Trivedi’s academic
activities in India next year. She will spend the spring 2014
semester conducting research and offering a doctoral seminar on the
subject of social media in the emerging economies.
As a representative of the United States in India, Trivedi will
help fulfill the principal purpose of the Fulbright Program: to
increase mutual understanding between the people of the U.S. and
the people of the more than 150 countries that currently
participate in the program.
Trivedi has presented her research widely at several
international conferences such as the annual Marketing Science
conference; the Institute for Operations Research and the
Management Sciences (INFORMS) conference; and the International
Federation of Operational Research Societies (IFORS)
She has been published in many leading marketing journals such
as Marketing Science, Management Science, Journal of Retailing,
Journal of the Academy of Marketing Science, and Journal of
Business and Economic Statistics.
The UB School of Management is recognized for its emphasis on
real-world learning, community and economic impact, and the global
perspective of its faculty, students and alumni. The school also
has been ranked by Bloomberg Businessweek, the Financial Times,
Forbes and the Wall Street Journal for the quality of its programs
and the return on investment it provides its graduates. For more
information about the UB School of Management, visit mgt.buffalo.edu.