Associate Professor of Marketing
University at Buffalo School of Management
Consumer behavior, advertising, marketing strategy and research, brand loyalty, serving and package sizes
Charles Lindsey’s expertise lies in consumer behavior, with an emphasis on how brand information and messages are processed, learned and remembered, and how this influences product trial and brand attitudes. He has been quoted by major media outlets, including MSNBC, CBC and Fox News.
Among other topics, Lindsey can comment on serving and package size considerations, credit and spending decisions, healthy and unhealthy food choices, brand loyalty, comparative advertising and gender stereotypes in the marketplace. He has worked with Tops Markets, GEICO, Unifrax and Katz Americas while at UB.