University at Buffalo - The State University of New York
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Just as our lockups, nomenclature and other identity elements follow deliberate guidelines, there are clearly defined rules for how these elements are incorporated into our communications.  

It’s important to maintain consistency in the language used for all entities across the university.
Our logo and wordmark lockup functions as a discrete element with its own specific considerations. It also acts as our signature, which is why we apply additional rules to ensure its consistent use.
Within higher education, it can be difficult to develop a truly unique tagline that avoids clichéd ideas and structures. (There are only so many words to use within a tagline, and higher education departments often use the same words over and over again.) Taglines can also detract from the master brand and sub-brands, adding an additional message without strong value or deeper meaning.
Consistent notation and configuration will reinforce the necessary entities within the university. In citations, you may choose to include the State University of New York (SUNY) modifier if preferred.