Just as our lockups, nomenclature and other identity elements follow deliberate guidelines, there are clearly defined rules for how these elements are incorporated into our communications.  

Guidelines for how and when to use our name
Guidelines and restrictions for using our logos.
Clear space guidelines and restrictions.
Within higher education, it can be difficult to develop a truly unique tagline that avoids clichéd ideas and structures. (There are only so many words to use within a tagline, and higher education departments often use the same words over and over again.) Taglines can also detract from the master brand and sub-brands, adding an additional message without strong value or deeper meaning.
Consistent notation and configuration will reinforce the necessary entities within the university. In citations, you may choose to include the State University of New York (SUNY) modifier if preferred.

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