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This quarter, UC continued its Google paid search efforts for recruitment, however, only boosted content ran during this quarter within the reputation campaign, resulting in over 1M impressions of UB ad content.

UC’s media relations team produced and edited 70 news releases, 4 media advisories and 7 tip sheets. Unique page views for News Center content totaled 145,436. Earned media (total news placements) was at 7,068. Faculty experts were quoted in 4,020 news stories.

One issue of Impact in Action was deployed externally to 4,050 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 42.4% and 62.1%, far exceeding the industry average. The issue was also deployed to 19 people who subscribed through a UB research page. Their open rate was 66.7%.

The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q1 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.9 (external) and 72.8 (internal).

The UB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 440,527 page views.

This quarter, UC’s social team generated 489 posts on UB’s main channels, reaching 3.8M users and producing 229,863 total engagements, including 69,169 link clicks on UB content.

This quarter, UBNow readership remained strong with over 140,494 page views, open rate of 51.28% and a click rate of 9%.

This quarter, Driven to Discover produced one episode and achieved 368 downloads. In all, 22 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 188 per episode.

This quarter, the True Blue campaign website generated 3,894 page views and 19,091 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,090 clicks and 1,023 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 687 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 30 retail outlets (16 brick and mortar stores and 14 online retailers).

UB's Merit program continued strong this quarter – recognizing 1,884 UB students for their accomplishments. The student email open rate was 91%, and the student click-to-open rate was 66%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.