University at Buffalo (UB)
The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q1 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.9 (external) and 72.8 (internal).
| Number of issues | 3 |
| Issue Dates | 7/22/2025, 8/26/2025, 9/23/2025 |
| Internal Average | click rate | 4.8% |
| Internal Average | open rate | 72.8% |
| 7/22/2025 | click rate | 5.6% |
| 7/22/2025 | open rate | 74.0% |
| 8/26/2025 | click rate | 6.0% |
| 8/26/2025 | open rate | 70.7% |
| 9/23/2025 | click rate | 2.8% |
| 9/23/2025 | open rate | 73.6% |
| Number of issues | 3 |
| Issue Dates | 7/22/2025, 8/26/2025, 9/23/2025 |
| Combined click rate | 13.1% |
| Combined open rate | 42.9% |
Empire AI granted $40M to turbocharge supercomputing center at UB (July 2025 issue) Young talent find reasons to stay and prosper in Buffalo (August 2025 issue) |