UB's Merit program continued strong this quarter – recognizing 1,884 UB students for their accomplishments. The student email open rate was 91%, and the student click-to-open rate was 66%, showing that they were eager to engage with the platform and its content.

Merit student stories reached 450 media outlets, 545 high schools and 340 government representatives.

Merit creates personalized stories about our students’ accomplishments and then distributes those stories directly to those students, their hometown media outlets, their local government representatives and the high schools that they graduated from.