South Africa: Non-Profit Marketing for Inkululeko

An Inkululeko learner!

South Africa + awesome youth + education + entrepreneurship; the only thing missing is you!

Project description

We are looking for people to share their business administration and marketing experience with us at Inkululeko.  The only must: that you possesses an ability to dream as big as we do at Inkululeko – and we dream big!

What We Do

A Department of Basic Education report shows that in South Africa less than a third of students finish grade 12 by the age of 18. 

We contribute to changing this in the new South Africa by meeting tomorrow’s leaders, where they’re at, today. We offer free tutoring, access to computers and the internet, transportation, exam prep, a library of text books and regular books (and snacks too!) to young people beginning in grade eight and remain with them through grade 12. We also have a social enterprise unit to support students with an entrepreneurial zeal. 

Current Project Needs

  • Create a social media marketing plan
    • Work to increase followers and engagement on social media platforms (Facebook, Twitter and Instagram)
    • Work to create and leverage tools to streamline the process of posting to each platform
  • Brand building for MadeInMakhanda, the social enterprise wing of Inkululeko
    • Create marketing plan to increase awareness of this social enterprise
    • Create a brochure or other marketing piece that details what it is about
    • Propose creative ways to increase the customer base
  • Improve Google Ad strategy
    • Inkululeko has a $10,000 monthly Google Ads budget and could be using it far better than it is currently. We’d love to have a student help us with engagement and to improve our Google Ads account. 
    • Additionally, we have Google for Nonprofits, and we’d love to work with somebody to help us better leverage Google For Nonprofits and anything we might do to better serve our learners. 

Project outcome

There are many customizable possibilities for what your project outcome could be. Based on which project best fits with your interest and skills, ELN staff can help you come up with a fitting project outcome.

Project details

Timing, eligibility and other details
Length of commitment About a semester (3-5 months)
Start time Anytime
Level of collaboration Individual student project
Benefits Volunteer experience
Who is eligible All undergraduate students

Core partners

Project mentor

Christina Heath

Administrative Director

Experiential Learning Network

24 Capen Hall

Phone: (716) 645-8177


Global NGO Project

This project is for students interested in collaborating with a global Non-Governmental Organization (NGO). Please be sure you identify your project as a Global NGO Project when you submit the interest form below.  

Start this Global NGO Project

  1. Express your interest in this Global NGO project by clicking the button below and completing the form. 
    • You will be notified within 2 business days if you are approved to work on this project. Approval is determined on a first-come, first-served basis.
  2. After you receive approval from ELN, you should complete the Global NGO Project Preparation Guide in the section below. 
After you complete the Global NGO Project Preparation Guide, you will automatically be prompted by email to begin an ELN digital badge.

Preparation activities

After you receive approval from ELN to begin the project, you should download and complete this Global NGO Project Preparation Guide.

In addition to the preparation above, if you're keen to join us, we have an orientation guide that we share. It's all online and features information about our program, about our theory of change and some context on South Africa. You should also review the materials below: