Yotam Ophir


Profile photo of Yotam Ophir.

Yotam Ophir


Yotam Ophir


Assistant Professor
Department of Communication
PhD, 2018
University of Pennsylvania
MA, 2013
University of Haifa

Research Focus

Media effects and persuasion; Computational social science; Health and science communication; Political communication

Contact Information

333 Baldy Hall

Buffalo NY, 14260

Phone: (716) 645-1158


Overview Background Publications

Recent Publications

.          Ophir, Y. (2019). The Effects of New Coverage of Epidemics on Public Support and Compliance with the CDC- An Experimental Study. Journal of Health Communication. doi: 10.1080/10810730.2019.1632990

·         Sangalang, A., Ophir, Y., & Cappella, J. N. (2019). The potential for narratives to correct misinformation. Journal of Communication

·         Ophir, Y., & Jamieson, K. H. (2018). The Effects of Zika Virus Risk Coverage on Familiarity, Knowledge and Behavior in the U.S. Health Communication, 10.1080/10410236.2018.1536958. 

·         Ophir, Y. (2018). The Pandemic, the Scientific, and the Social: The Coverage of Epidemics in American Newspapers through the Lens of the Crisis and Emergency Risk Communication Framework.Health Security, 16(3), 147-157.

·         Ophir, Y., & Jamieson, K. H. (2018). Intentions to Use a Novel Zika Vaccine: The Effects of Misbeliefs about the MMR Vaccine and Perceptions about Zika. Journal of Public Health. First published online March 2018

·         Brennan, E., Maloney, E. K., Ophir, Y., & Cappella, J. N. (2018). Designing Effective Testimonial Pictorial Warning Labels for Tobacco Products. Health Communication. First published online on July 9th, 2018

·         Ophir, Y. (2018). O’Hair (Ed.). Risk and Health Communication in an Evolving Media Environment. European Journal of Communication

·         Ophir, Y., Brennan, E., Maloney, E. K., & Cappella, J. N. (2017). The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking. Communication Research, First published online on April s2nd 2017

·         Cappella, J. N., Ophir, Y., & Sutton, J. (2017). The measurement of the public’s knowledge as the basis for assessing misinformation:  Application to tobacco products. In Southwell, B. G., Thorson, E. A., Sheble, L. (Eds.). Misinformation and mass audiences. University of Texas Press. 

·         Brennan, E., Maloney, E. K., & Ophir, Y., & Cappella, J. N. (2016). Potential effectiveness of pictorial warning labels that feature images and personal details of real people. Nicotine & Tobacco Research, ntw319

·         Cappella, J. N., Maloney, E. K., Ophir, Y., Brennan, E. (2015). Interventions to correct misinformation about tobacco products. Tobacco regulatory science, 1(2), 186-197.

·         Ophir, Y. & Weimann, G. (2012). From terrorist to Persona: Para-Social Interaction and the ETA website. Perspectives on terrorism, 6(1)