Junhao Hong


Junhao Hong.

Junhao Hong


Junhao Hong


Scholarly Interests

International; Media & Society; Impact of New Communication/Information Technology; Intercultural


Dr. Hong's research focuses on global communication issues, relationships between media and society in Asian societies, and how media formations differ in different societies. He is a Research Associate of the Fairbank Center for Chinese Studies at Harvard University and a Senior Fellow of the Center for Communication and Sustainable Social Change at University of Massathusas-Amherst. His major publications include two authored books: The Internationalization of Television in China (Praeger, 1998) and Internet Popular Culture and Jewish Values (with L. Sherlick, Cambria Press, 2008); an edited book: Series on Western Research in the Humanities and Social Sciences: Mass Communication (with S. Lu, China Renmin University Press, 2007); dozens of chapters in edited books and dozens of articles in refereed journals, including The Harvard International Journal of Press/Politics, Telematics and Informatics, Journal of Political Communication, Media, Culture & Society, Telecommunications Policy, Gazette-The International Journal for Communication Studies, International Communication Bulletin, Media Development, Studies of Intercultural Communication, Asian Journal of Communication, Asian Survey, Asian Cinema, and American Journal of Chinese Studies. He has received various awards for research and teaching and was interviewed by The New York Times on media and social change in China. Currently he is an editorial board member of Telematics and Informatics, Modern China Studies, Communication & Society, American Review of Chinese Studies, and Journal of Chinese Communication, etc. He is also a review editor of Communication for Social Change and a special reviewer of the Asian Journal of Communication. He has also served as President of Chinese Communication Association (CCA) and President of United Societies of Chinese Studies (USCS).

Educational Background

  • PhD, University of Texas at Austin
  • MA, University of Windsor
  • Two-Year Diploma, Shanghai International Studies University
  • BA, East China Normal University, Shanghai, China

Selected Publications

Authored Books

Hong, J. (2017). Social Media in China: An Unprecedented Force for An Unprecedented Social Change? Telematics and Informatics, Vol. 34, No. 3, pp. 691–693.

Xiao, X., & Hong, J. (2017). Three Features of Chinese Martial Arts Online Games. Journal of Southwest University, Vol. 43, No. 4, pp. 131-136.

Hong, J. (2017). The Role and Influence of Media and New Media in the U.S. Presidential Election in 2016. Journal of Shantou University, Vol. 33, No. 168, pp. 40–46.

Sherlick, L. & Hong, J. (2008). Internet Popular Culture and Jewish values: The Influence of Technology on Religion in Israeli Schools. Amherst, NY: Cambria Press. 

Hong, J. (1998). The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform. Westport, CT: Praeger.

Edited Books

Hong, J. (2014). New Trends in Communication Studies (2 volumes, 978 pages). Beijing, China: Tsinghua University Press.

Hong, J. (2009). Berkshire Encyclopedia of China (5 volumes, 2,800 pages). Great Barrington, MA: Berkshire Publishing Group. (Associate Editor for Media and Communication.)

Lu, S., & Hong, J. (2007). The Frontier of Mass Communication Research: Theories and Issues (Western Humanity and Social Sciences Research Frontier Book Series). Beijing, China: Renmin University of China Press.

Hong, J. (in press). The Political Implications of Mainland China’s Strategies for Exporting Movies and the Realities. Studies on Chinese Communism.

Jang, W., Hong, J., & Frederic, E. (2015). The Framing of the North Korean Six-Party Talks by Chinese and North Korean News Agencies: Communist Propaganda and National Interests. Media International Australia, No. 154, pp. 42-52.

Hong, J. (2014). The Use of New Media in the Eastern and Western Contexts. Media and Society, No. 8, pp. 54-55.

Hong, J., & Yan, S. (2014). The Necessity, Urgency, and Challenges for International Dissemination of Chinese Culture. Journal of Journalism & Communication Research, Vol. 21, No. 6, pp. 5-21.

Hong, J. (2014). What Can We Learn from Hollywood & Bollywood in Making Huallywood? China Media Report,Vol.49, No. 1, pp. 4-9.

Hong, J. (2014). Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia. In T. McPhail (Ed.) Global Communication: Theories, Stakeholders, and Trends (4th Edition). Malden, MA: Wiley-Blackwell, pp. 248-74

Hong, J. (2013). The Trends, Factors and Impacts of Changes in the U.S. Media Industry. Journal of Huaiyin Teachers College, Vol. 35, No. 6, pp. 817-823.

Hong, J. (2013). The Resurrection of Advertising  in China: Development, Problems and Trends. In M. Keane & W. Sun (Eds.) Chinese Media. London, UK: Routledge, pp. 326-42.

Hong, J. (2013). The Differences and Misunderstandings in the Concepts of Communication and Culture between the East and West. In Y. Xie & H. Xu (Eds.) Media Leaders Forum (3). Beijing, China: Social Sciences Academic Press of China, pp. 409-422.

Qi, A., & Hong, J. (2013). The Multi-Variant Theoretical Perspectives on Mainstream Media Studies in Western Countries: An Analysis. Journalism Bimonthly, Vol. 117, No. 1, pp. 8-15.

Hong, J. (2012). From an Exclusive Communist Propaganda Machine to a Multi-Purposed Global News Agency: The Domestic and International Factors Contributing the Transformation and Its Theoretical Implications. Studies on Chinese Communism, Vol. 46, No. 12, pp. 50-64.

Hong, J. (2012). The Current Situation and Trends of Change in World Television: An Analysis of the Criticism on China’s TV by Cui Yongyuan. In A. Shi et al (Eds.) Collections of Frontier Lectures on Journalism and Communication Studies. Beijing: Qinghua University Press, pp. 211-236.

Hong, J. (2012). The Strategies for Globalization of Four Asian Media Giants: China, Japan, India and South Korea. Journal of Culture & Communication, 1(1), 110-122.

Hong, J. (2011). Mass Media, Public Opinion and Democratic Political System: Functions and Limitations.Journalism and Communication Review, 6, 32-42.

Hong, J. (2011). From A Communist Propaganda Machine to A Global News Agency. Journal of Political Communication28, 377-393.

Hong, J. (2011). The New Trends of the US Government Media in the Post Cold-War Era: An Analysis of the Implications. Journal of Journalism Communication Research18(2), 4-14.