University at Buffalo - The State University of New York
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What’s New

Keep up to date with the latest previews, best practices and announcements from our branding initiative.

12/8/16
Presenters:  Rebecca Bernstein, Joseph Didomizio, Holly Acito, Jackie Hausler & Nick Peterson 
11/10/16
Presenters:  Rebecca Bernstein, Nick Peterson & Jessica Kane
9/7/16

Applications to UB are up 10 percent over last year, and the freshman class could surpass 4,000 students for the first time.

8/11/16
Presenter:  Elena Conti-Blatto
7/14/16
Presenter:  Laura Silverman
6/20/16

A new turf will be installed at UB Stadium this summer and Alumni Arena’s basketball court will be refinished – with both playing surfaces prominently featuring the new wordmark and new spirit mark for the UB Athletics department, as well as the interlocking UB logo.

6/9/16
Presenters:  Rebecca Farnham & Nick Peterson
4/14/16
Presenters:  Rebecca Bernstein & Elena Conti-Blatto
4/12/16

Here is How UB developed its new identity and brand initiative.

4/12/16

Members of the President’s Brand Council talk about UB’s new brand strategy initiative and what it means for the university.

4/12/16

The new look for athletics is now more closely aligned with the university’s strengthened and cohesive academic identity.

4/12/16
“Our alumni, students, faculty and staff have all expressed a strong desire for the university to be much bolder in telling the world about what a great university UB is. Today, we embark on a new university-wide effort to do just that.”
4/12/16

UB is launching a new identity and brand strategy that tells the university's story in a more compelling and cohesive way. 

9/15/17
Presenters: Ologie