The University at Buffalo requires express written approval when using any of its marks – name, seals, crests, symbols, insignia, logos, word marks, spirit mark, signatures or taglines, uniforms, mascots, or other identifying marks, as well as still and moving visuals, in any medium.
The university benefits from the public recognition of its names, symbol, logo, trademarks, service marks, designs, crests, seals and any combination of these marks. Federal, state and common laws govern the university’s rights to its marks. The Trademarks and Licensing Program complies with and assures protection under trademark laws. The Program:
Exceptions to using officially licensed vendors may be considered when an item:
If the exception is granted:
The current royalty rate is 12%. The royalty rate is applied to the wholesale price of a good not to the retail price. For example, the retail price of a shirt in a store may be $25; the actual wholesale price may be $5. The royalties collected on that shirt would be $.60.
Royalty payments are required even when university funds are used to procure trademarked items in the following circumstances:
The following criteria are required for a royalty exemption:
Marks may be used on a product when no explicit relationship between the university and the manufacturer is stated (e.g., a university mark appears on a t-shirt and both the university mark and apparel mark are visible).
Marks may be used in an advertising promotion which the university mark is not included on a product, and no explicit relationship between the university and organization is stated (e.g., a non-profit organizes a blood drive on campus and uses a university mark to promote the on-campus event).
Sponsorship or Acknowledgment by External Entities
The university may obtain funding from corporate and other external entities to support programming or other strategic efforts. The university may acknowledge the support of these corporate and external entities provided there is no endorsement or mention of their product or service. Acknowledgments must:
Sponsorship of a university program, activity or event does not automatically give the corporate or external entity the right to use university trademarks, names or logos. Corporate or external sponsors must request approval from the Trademark and Licensing Program, which will then review the sponsorship agreement and discuss with the university unit responsible for the sponsorship.
Use of university marks by a corporate or external sponsor is limited to factual statements and must not appear as an endorsement or implied endorsement of the sponsor by the university (e.g., a sponsor may state that the company is a proud sponsor of a UB event; a sponsor may use a university logo on a webpage listing other sponsorships as long as the UB mark is consistent with and the same size as other logos).
Sponsorship or Acknowledgment by the University
The university may show support for the community through sponsorship of an event, activity or entity. These sponsorships may invite the university to place an ad in their communication materials (e.g., event program, poster, website, flyer, invitation). Alternatively, the university may show support by purchasing space in communications materials. University marks and messaging promoting the university or a specific university program placed in these communication materials must adhere to university identity and brand standards. Messaging must be limited to statements of fact and may not endorse the event, activity or entity (e.g., the message may say UB is a proud sponsor of the event or UB congratulates the winners of the event; the message may not say the organization is the best in the country).
Vendor Promotional Materials
A vendor who has, or has had, a contractual relationship with the university may make factual statements in its marketing materials acknowledging an official relationship with the university. Promotional material that identifies the university or some unit of the university as a customer or client must include only factual statements that describe the nature of the contractual relationship and must not give an opinion concerning the quality of a product or service.
Promotional material that gives an opinion about the quality of a product or service is permissible only when given by an individual in his or her personal capacity. If the individual is identified by university title, or a university affiliation is mentioned, there must be a disclaimer that the individual’s views may not represent those of the university.
A vendor may use the university master brand mark in its materials as part of a client list that includes other client logos. The UB logo may not be altered in any way and must be presented in the same fashion as other client marks.
All promotional material that identifies the university or a unit of the university as a customer or client must be approved in advance by the Trademarks and Licensing Program.
Short-Term Community Good Will
Vendors and individuals wishing to extend congratulatory messages or statements of support may use the university’s name (University at Buffalo) or initials (UB) temporarily in a public venue. Use of the university’s marks (i.e., university name only, not including stylized marks) must build goodwill in the local community, be short-term, and be separate from the sale or promotion of products or services (e.g., featured on a coupon or flyer promoting a new store; examples include a banner across an entrance cheering “Go Bulls,” “Welcome Back UB Students,” “Congratulations UB Students.”)
The following items do not require trademark approval when all university identity and brand standards are followed and changes have not been made to the design and approved colors or typeface of university trademarks:
In those instances where advance trademark usage approval is not practical (or otherwise not obtained prior to implementation), post-production approval may be obtained, assuming adherence to institutional identity and brand standards. These types of situations may include, but are not limited to:
The second highest level of hierarchy following the master brand. These include the twelve decanal units and the vice presidential divisional areas.
Master Brand Mark
The nine variants of the UB master brand marks. These incorporate both the interlocking UB and the name “University at Buffalo,” and may include the “State University of New York” modifier.
Interlocking UB master brand mark, spirit mark, crest, seal, or any other past or future mark owned by the university that is not strictly text but consists of some type of artwork or graphic design.
The third level of hierarchy when displaying unit identities in conjunction with the master brand. This level is typically made up of departments within schools or offices within divisions.
A mark that an official unit of the university uses to visually represent itself. This lockup refers to how the name of the unit locks up or connects to the master brand marks of the university.
|Trademarks and Licensing ||716-645-4585||UBTrademarks@buffalo.edu|