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This quarter, UC had three campaigns currently live including reputation, WNY parents, and domestic recruitment initiatives, resulting in nearly 30M impressions of UB ad content.

UC’s media relations team produced and edited 80 news releases, 4 media advisories and 9 tip sheets. Unique page views for News Center content totaled 206,811. Earned media (total news placements) was at 7,170. Faculty experts were quoted in 3,599 news stories.

One issue of Impact in Action was deployed externally to 3,944 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 199 VPS, deans and department chairs. Respective open rates were 40.9% and 66.8%, far exceeding the industry average. The issue was also deployed to 24 people who subscribed through a UB research page. Their open rate was 66.7%.

The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.0 (external) and 70.9 (internal).

The UB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 429,410 page views.

This quarter, UC’s social team generated 564 posts on UB’s main channels, reaching 2.9M users and producing 162,543 total engagements, including 56,565 link clicks on UB content.

This quarter, UBNow readership remained strong with over 188,685 page views, open rate of 49.19% and a click rate of 13.760%.

This quarter, Driven to Discover produced three episodes and achieved 630 downloads. In all, 25 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 191 per episode.

This quarter, the True Blue campaign website generated 4,845 page views and 24,194 web interactions. 16 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,872 clicks and 2,500 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 535 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 31 retail outlets (17 brick and mortar stores and 14 online retailers).

UB's Merit program continued strong this quarter – recognizing 218 UB students for their accomplishments. The student email open rate was 89%, and the student click-to-open rate was 74%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.