Social Media

This quarter, UC’s social team generated 564 posts on UB’s main channels, reaching 2.9M users and producing 162,543 total engagements, including 56,565 link clicks on UB content.

Among this content were 13 posts of DEI content, which achieved a reach of 42,208, generating 388 total engagements.

In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.

total post reach	2,956,044
total engagements	162,543
total link clicks	56,565
total video views	924,323
published messages	564

Content Examples

Screenshot of a Facebook post with various images of people and UB's campus, including a clock tower, President Tripathi standing on stage at the State of the University Address, the women's basketball team celebrating a win, the football team raising a trophy and a student in cap and gown posing for a photo with family. The text on the post reads, "2025 was full of memorable moments and milestones at #UBuffalo: record enrollment, AI advancements, new campus spaces and a major announcement from President Satish K. Tripathi. Take a look back at some of our favorite photos from the year.".

Screenshot of a Facebook post with various images of people and UB's campus, including a clock tower, President Tripathi standing on stage at the State of the University Address, the women's basketball team celebrating a win, the football team raising a trophy and a student in cap and gown posing for a photo with family. The text on the post reads, "2025 was full of memorable moments and milestones at #UBuffalo: record enrollment, AI advancements, new campus spaces and a major announcement from President Satish K. Tripathi. Take a look back at some of our favorite photos from the year.".

Screenshot of a Facebook post showing an image of a close-up of a hand holding a pencil and writing on lined paper, with colorful digital light patterns and faint code-like overlays in the foreground. Text above the image reads, "detecting dyslexia. AI handwriting analysis could help to diagnose sooner and lead to better learning outcomes for children, a UBuffalo study found.".

Screenshot of a Facebook post showing an image of a close-up of a hand holding a pencil and writing on lined paper, with colorful digital light patterns and faint code-like overlays in the foreground. Text above the image reads, "detecting dyslexia. AI handwriting analysis could help to diagnose sooner and lead to better learning outcomes for children, a UBuffalo study found.".

Screenshot of an Instagram post with an interior image the Student Union, showing numerous people, various pieces of furniture and light fixtures. Large windows provide a glimpse of a snowy exterior. One can see a man crossing a street. The room is lit with round, hanging lamps. The caption of the post reads 'snowy day scenes at UBuffalo.'.

Screenshot of an Instagram post with an interior image the Student Union, showing numerous people, various pieces of furniture and light fixtures. Large windows provide a glimpse of a snowy exterior. One can see a man crossing a street. The room is lit with round, hanging lamps. The caption of the post reads 'snowy day scenes at UBuffalo.'.

Screenshot of a YouTube thumbnail showing a student smiling. Text on the thumbnail reads 'Life of a UB Student: Computer Science and Music Major.' The title of the video is 'The Life of a Computer Science and Music Student | University at Buffalo.'.

Screenshot of a YouTube thumbnail showing a student smiling. Text on the thumbnail reads 'Life of a UB Student: Computer Science and Music Major.' The title of the video is 'The Life of a Computer Science and Music Student | University at Buffalo.'.

Screenshot of a LinkedIn video post featuring a graphic of a robot dog. Text on the graphic reads, 'UB's robot dog, Yubie, is sniffing out problems under the Erie Canal.' The text above the post reads, "How do you inspect a 200-year-old canal? With UBuffalo's robot dog of course! Check out the work Yubie is doing under the Erie Canal.".

Screenshot of a LinkedIn video post featuring a graphic of a robot dog. Text on the graphic reads, 'UB's robot dog, Yubie, is sniffing out problems under the Erie Canal.' The text above the post reads, "How do you inspect a 200-year-old canal? With UBuffalo's robot dog of course! Check out the work Yubie is doing under the Erie Canal.".

total post reach	42,208
total engagements	388
total link clicks	108
published messages	13

Content Examples

Screenshot of LinkedIn post showing a graphic of the globe with flags from various countries. The text reads "UB True Blue pride! UBuffalo is proud to be ranked among the nation's top 20 universities hosting international students in the Institute of International Education Open Doors Report! Learn more".

Screenshot of LinkedIn post showing a graphic of the globe with flags from various countries. The text reads "UB True Blue pride! UBuffalo is proud to be ranked among the nation's top 20 universities hosting international students in the Institute of International Education Open Doors Report! Learn more".

Screenshot of Instagram Story posts showing various graphics highlighting faculty member Margarita Dubocovich as part of Hispanic Heritage Month. The text reads: "Learn how Dr. Margarita L. Dubocovich has been a mentor and support for so many at UB! Raised in Argentina, Dr. Dubocovich says exceptional teachers and mentors stimulated her interest in sicence from an early age and shaped her career and devotion for mentoring." There is also a quote from a mentee that reads, "Dr. Dubocovich's ability to inspire, guide and nurture her trainees is unparalleled, and I am privileged to count myself among the many students whose lives she has transformed.".

Screenshot of Instagram Story posts showing various graphics highlighting faculty member Margarita Dubocovich as part of Hispanic Heritage Month. The text reads: "Learn how Dr. Margarita L. Dubocovich has been a mentor and support for so many at UB! Raised in Argentina, Dr. Dubocovich says exceptional teachers and mentors stimulated her interest in sicence from an early age and shaped her career and devotion for mentoring." There is also a quote from a mentee that reads, "Dr. Dubocovich's ability to inspire, guide and nurture her trainees is unparalleled, and I am privileged to count myself among the many students whose lives she has transformed.".

Screenshot of Instagram Story posts showing various graphics highlighting faculty member Margarita Dubocovich as part of Hispanic Heritage Month. The text reads: "Learn how Dr. Margarita L. Dubocovich has been a mentor and support for so many at UB! Raised in Argentina, Dr. Dubocovich says exceptional teachers and mentors stimulated her interest in sicence from an early age and shaped her career and devotion for mentoring." There is also a quote from a mentee that reads, "Dr. Dubocovich's ability to inspire, guide and nurture her trainees is unparalleled, and I am privileged to count myself among the many students whose lives she has transformed.".

Links not available for Instagram stories