University at Buffalo (UB)
UC’s media relations team produced and edited 80 news releases, 4 media advisories and 9 tip sheets. Unique page views for News Center content totaled 206,811. Earned media (total news placements) was at 7,170. Faculty experts were quoted in 3,599 news stories.
UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.
| News releases | 80 |
| Media advisories | 4 |
| Tip sheets | 9 |
| Media placements: overall | 7,170 |
| Media placements: faculty experts | 3,599 |
| News Center page views | 206,811 |
Examples of high performing content.
| Title of Placement | Outlets | |
| "Quantum dynamics on your laptop? New technique moves us closer" | Interesting Engineering, Live Science and Yahoo! Tech. | |
| "Project aims to preserve, share legacy of Black architect, activist Robert T. Coles" | BTPM, Spectrum News 1 and Bloomberg |
UBNow articles and news releases shared across owned social channels that focus on UB initiatives with a community impact in Western New York.
| Total reach | 104,145 | |
| Total engagements | 4,381 | |
| Link clicks | 2,297 | |
| Published messages | 19 |