Videos using AI are popping up on YouTube. How is YouTube responding?

Published March 20, 2024


NPR’s Morning Edition interviewed Dominic Sellitto for a story about how YouTube is asking users to self-report when they post AI -generated videos. Sellitto asks why users would bother. “They are going to say, ‘You know what? Clicking this box will hurt me in the algorithm, right? So therefore, I’m just going to chance it because what’s going to happen?’” Sellitto says he cannot help but compare this approach to the rigor with which YouTube has contained copyright infringement. Songs and videos that get posted without permission are quickly identified with software and taken down. “People can use AI to make fabulous things with AI,” he’s quick to add, “But companies will need to rely on more than the honor system to keep its dangers in check.”

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