Why experts say AI-generated ads will get tougher to spot

Published February 18, 2024


USA Today quotes Siwei Lyu in an article explaining why AI-generated ads are getting harder to identify. Lyu explains the software to create AI-generated ads is easy to navigate. However, Lyu notes that for now, we are still able to detect AI-generated videos just through observation. Teeth and tongues are difficult to artificially recreate, Lyu said. Sometimes, a fake video is too perfect and leaves out pauses, breaths or other imperfections of human speech. 

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