Why your burger may not always look like the advert

Published September 3, 2023


BBC News cites Mark Bartholomew about why food advertisements look completely different from the real thing. Food styling expert Amy Wardle explains that while ads should reflect the actual product, there's room for visual enhancements. Bartholomew notes that U.S. regulations allow some level of exaggeration in advertising as long as it doesn't mislead customers. Customers are expected to be smart enough to recognize that ads will often contain a certain amount of “puffery,” he says. “The key here is: was anybody actually fooled when they parted with their money?. Did anyone actually think they were getting the TV version of the Whopper?”

Media Contact Information

Media Relations (University Communications)
330 Crofts Hall (North Campus)
Buffalo, NY 14260-7015
Tel: 716-645-6969