The rising trend of impulse buying

Published September 10, 2022


The Wall Street Journal quoted Sunyee Yoon for a column about an increase in impulse buying due to rising prices, pandemic revenge spending and worries about an economic downturn that make people question why they are trying to save money at all. “Increasing income inequality, along with the fear of economic recession, can make people feel that it is very hard for them to succeed,” Yoon says. “If being rich is perceived as realistically difficult, people have no reason to control their spending and save more because their financial prudence won’t bring real financial success to them.”

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