The ramifications of misleading the public

Published February 18, 2019

An article on MarketWatch about Canada Dry’s “Made from Real Ginger” ginger ale campaign aimed at wooing health-conscious customers, forcing the company to pay $11.2 million to settle claims that it misled consumers, interviews Mark Bartholomew, professor of law, who said the case highlights the legal risks for companies contemplating marketing campaigns. 

 

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